We believe in the power of good design

Good design has the power to solve problems, reveal potential and improve lives.

It’s a simple principle and we’ve used it since day one: it inspires our creativity; it pushes us to become continually better; it enhances lives.

We measure the quality of our design thinking by the improvements we make to the lives of the people we work with.

Not only do we think it is possible to design a ‘better life’, we have a dedicated approach to making it happen.

Our ‘better life’ approach involves collaboration. Fundamental to getting a design right is that we get our information right. We take the time to discover what they take for granted, what they value, how they aspire to live and how they love to relax. It is this process of discovery, as we walk through ‘a day in the life’ in all its tonality and seasonal variation, that anchors our design process in an idea of ‘better living’.

It’s only by getting to know you that can we truly work with you to enhance your way of living.

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The displays in our showrooms aren’t preened and polished prima donnas. We use them, and we encourage our clients to try them out. It allows our clients to make better informed decisions, and it allows us to demonstrate better design in practice.

That’s why our showroom kitchens sometimes show their scratches and scuff marks – their patina develops as it would in a home because we use them as they are intended. It’s a look we think is practically perfect. Every imperfection is a mark of love; a tell-tale sign of our passion for living and enjoying life. This is how we think kitchens, bathrooms and homes should be: beautiful to look at; even better to experience.

Like any creative process, much of what we do is based on experience, instinct and inspiration. But beneath our flair and passion for the life-enhancing benefits of great design lies a certain rigour: a proven methodology to help us arrive at the perfect point where our suggestions and ideas fulfil your expectations and desires.

We believe that good design holds sustainability at its heart, and that sustainability is an obligation owed to our planet. A sustainable design is not tied to fashion or even to luxury, but to quality and to lasting enjoyment. A Day True design represents more than just value for money, it represents our value system.

The architecture that we love best in London endures; the Victorian terraces, Georgian townhouses, the public and private parks and squares we continue to inhabit, were all well considered in their time and are inclined, still, towards elegance. Their continuing relevance is a perfect example of the timeless philosophy we employ in our design thinking.

The work we do honours tradition as it embraces modernity. We care about the provenance of the ideas that we reference as much as the materials we use and the products that we source.

Sustainability flows naturally through every aspect of our work.